Top Email Marketing Tools 2020
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Most frequent questions and answers
Email marketing is a marketing tool that is used to send an advertising message to a set of recipients. To optimize its emailing campaign, it is necessary to target upstream, the message must be adapted to the target. In addition, to maximize its return on investment, we must not forget to measure the impact of the campaign, using various data: the email opening rate, click-through rate and the conversion rate.
There are a multitude of software and automation tools that greatly facilitate email marketing. For example, MailChimp and Constant Contact can be used to send emails and monitor how your subscribers interact with your emails. You can also use email marketing software to track analytics such as click through rates, open rates, bounce rates, and conversions.
Cost: How much are you willing to invest in email marketing?
Ease of use: What is the learning curve of this program?
Efficiency and features: Can the service do what it needs to do?
Support: How helpful and support is the support team available?
Statistics are a good benchmark for knowing how well we are investing our time and money, and, in the case of email marketing, this stands out as obvious.
According to a study by Radicati Group , the total number of email users worldwide, both professional and personal, is estimated at 2.8 billion by 2018. So here we have a clear reason for sending emails : of the 3.1 billion internet users on this date, 90% will have an email which they will consult on a regular basis.
A final motivation of choice, according to the DMA study , for every $ 1 invested in an email marketing campaign, the return on investment (ROI) is around $ 38.
These data clearly indicate to us that our customers are used to receiving emails, and even more are particularly interested in emails from nautical activity schools. For these reasons, if you are not sending this type of communication yet, this is the perfect time to start doing so if you want to take advantage of this opportunity.
There are two main distinct categories of emails:
Marketing emails / Newsletter: These are the ones we send to a predefined list of clients or potential clients, with the aim of providing them with commercial and advertising information. These emails are sent periodically and can include promotions, videos, articles, news…
Transactional emails: These are all those that we send to our customers in a personal way and which contain the information to confirm or complete a transaction between us and the customer. There are a large number of different models in our sector, the most common being: reservation confirmation or payment email, reminder email, summary, cancellation or refund.